Primary Responsibilities
1. Content Library Filter System:
Designed an intuitive, flexible filtering system allowing users to drill down by subject, grade, modality (VR, AR, web), and alignment to standards. The focus was on minimizing friction and enabling fast discovery.
2. Mobile Adaptation:
Ensured all experiences were optimized for mobile—especially the filter system and navigation—keeping key journeys intact.
3. Landing Page:
Reimagined to speak to both new and returning users — crafted a clear brand story, highlighted product categories, key differentiators, and brought in testimonials & featured content.
4. Grants & Funding Overview:
Designed a new section breaking down available state/national grant programs, with simple visuals and eligibility guidance to help schools/institutions take action.
5. Sales & Contact Us Page:
Created focused entry points for prospective leads, integrating CTAs to prioritize clarity that aligned with how our sales funnel operates.
6. Design System Integration
Reused and extended the Spirit Design System across all modules. Leveraged atomic components like buttons, inputs, CTA blocks, and content cards. Documented layout templates to support future scalability by marketing or dev teams
Designed an intuitive, flexible filtering system allowing users to drill down by subject, grade, modality (VR, AR, web), and alignment to standards. The focus was on minimizing friction and enabling fast discovery.
2. Mobile Adaptation:
Ensured all experiences were optimized for mobile—especially the filter system and navigation—keeping key journeys intact.
3. Landing Page:
Reimagined to speak to both new and returning users — crafted a clear brand story, highlighted product categories, key differentiators, and brought in testimonials & featured content.
4. Grants & Funding Overview:
Designed a new section breaking down available state/national grant programs, with simple visuals and eligibility guidance to help schools/institutions take action.
5. Sales & Contact Us Page:
Created focused entry points for prospective leads, integrating CTAs to prioritize clarity that aligned with how our sales funnel operates.
6. Design System Integration
Reused and extended the Spirit Design System across all modules. Leveraged atomic components like buttons, inputs, CTA blocks, and content cards. Documented layout templates to support future scalability by marketing or dev teams
Landing Page — Before & After
